VILLA LA MASSA EXCELLENCE 2026: THE LUXURY OF ICONIC SUPERCARS IN FLORENCE

Tuscany hosts the fourth edition of the event dedicated to contemporary automotive excellence The most exclusive automobiles on the international scene return as protagonists in Tuscany with the fourth edition of Villa La Massa Excellence, the concours d’elegance dedicated to supercars and iconic models produced from the nineties to today. The event is scheduled for October 16 to 18, 2026, in the splendid setting of Villa La Massa, a five-star hotel nestled on the banks of the Arno on the outskirts of Florence.

The event, organized in collaboration with Canossa, will bring together some of the most extraordinary expressions of contemporary motoring: hypercars, youngtimers, concept cars, racing cars, instant classics, one-off examples, and restomods will compete for prizes awarded by a jury composed of prominent names in design, heritage, art, and sport.

A competition that looks to the future of collecting

Villa La Massa Excellence was created with the aim of celebrating the automobiles that have marked recent decades, not only in terms of performance but also in design and technological innovation. This approach distinguishes the concours from other events dedicated to historic vehicles and aims to tell the story of contemporary collecting through models destined to become the classics of the future.

The prestige of the event is further strengthened by its link with the famous Concorso d’Eleganza Villa d’Este in Cernobbio. Indeed, Villa La Massa and Villa d’Este belong to the same group, Villa d’Este La Collezione, creating an ideal dialogue between the great icons of the past and the most recent automotive masterpieces.

The Coppa d’Oro and special prizes

Among the most anticipated awards is the Villa La Massa Coppa d’Oro, awarded last year to a Lamborghini Countach 5000 Quattrovalvole. Alongside the main prize, the “People’s Choice,” voted on directly by the public present during the weekend, and the “Future Choice,” one of the competition’s most original features, will return.

The latter prize is awarded by a jury composed of children and teenagers involved in evaluating the cars in the competition. It is a way to bring new generations closer to the culture of the automobile, authenticity, and elegance.

The 2026 novelty: the Mugello parade

The main novelty of the 2026 edition will be the final parade at the Mugello circuit, scheduled for Sunday, October 18. The cars featured in the concours will parade along one of Italy’s most iconic tracks, creating a union between elegance, design, and racing spirit.

The initiative represents a further step in the growth of the event, which in recent years has consolidated its role among the most exclusive automotive appointments on the European scene.

A weekend of luxury, engines, and excellent hospitality

Villa La Massa Excellence will not just be an automotive competition, but also a lifestyle and high-level hospitality experience. Guests will be welcomed in the spaces of the historic Medici residence immersed in a ten-hectare park and can participate in exclusive events between Florence and the Tuscan hills.

Among the most anticipated moments is the gala dinner and awards ceremony hosted by “Atto” by Vito Mollica at Palazzo Portinari Salviati, in the heart of Florence’s historic center. This refined context confirms the organizers’ desire to transform Villa La Massa Excellence into an experience capable of combining engines, culture, design, and fine hospitality.

Villa La Massa and Canossa: two Italian excellences

Villa La Massa is one of the most exclusive addresses in Italian hospitality. Part of Villa d’Este La Collezione and a member of The Leading Hotels of the World, the hotel features 54 rooms and suites distributed across six historic villas immersed in nature on the banks of the Arno.

Canossa, born in the heart of the Emilian Motor Valley, is an international company specializing in the organization of automotive events, rallies, and luxury lifestyle experiences. With offices in Europe, the United States, and the Middle East, the company is today one of the world’s reference points in the sector of experiences dedicated to engines and collecting.

For information and reservations: https://www.villalamassa.com/it/offerte/offerta-villa-la-massa-excellence